Tova Payne

HELPING YOU CREATE CLARITY, CONFIDENCE AND EASE IN YOUR BUSINESS

5 Ways to Write like a Writer (Even if You’re Not a Writer)

Love it or Hate it—If You’re an Entrepreneur You’re a Writer:

Whether it’s an e-book, blog post, web-copy or sales copy, writing is central to communication in business.

And there’s nothing more painful than staring at a blank screen when you’re a writer.

And in today’s world, as an entrepreneur—you must write if you want to lead.

In today’s business world, sharing ideas is the new currency:

Being able to write newsletters, blogs, and guest posts is the way to market and advertise yourself, your business, and your ideas.
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Can We Quit the B-S Marketing ? An Easier Way to Honest Marketing

Are you tired of B-S advertising? I am. I mean I really am. Especially when I see the same kind of B-S over and over and it makes me sad that people fall for it.

Here’s 2 examples I saw in the last 2 days:

“Get the secrets to how I built my six-figure business in six months”

Oh and This:

“Get Rid of Belly Fat Fast While Eating What You Want”

And what’s so ridiculous is I bet you’ve seen these exact phrases yourself. Many.many.times.

What they don’t tell you in this flashy B-S marketing is Your.Starting.Point and all the hard work entailed to get even close to these final results.

Look—starting point is pivotal.

If somebody’s been pounding the business-pavement day and night for years and finally hits $99 999, and then in the next 6 months they make their first 6 figures, THAT is different than starting at ground zero and making 6 figures in 6 months.
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How to Let Go of Guilt: A Step by Step Process to Physically Let it Go

Have you ever felt guilt creep up when you did something or didn’t do something you wish you had?

I hate to admit it but guilt is something that creeps up for me, especially when it comes to feeling like I’m not optimizing my time. When you’re in business there are so many places you can allocate your energy, and sometimes you don’t always make the best choices. Sometimes focus disappears and a day goes by where you feel like nothing got done which can be exhausting and, may even fill you with guilt “How did I lose the day!?”

Sometimes no matter how much you want to do something resistance wins out and you don’t move forward that day. And there are two ways to deal with it:

1. Feel guilty about it and beat yourself up, or

2. Recognize that sometimes you gotta’ cut yourself some slack and that having a non-productive day IS ok! I mean there’s an ebb and flow in energy and productivity just like everything in life.

As Lao Tzu says:

“Just as you breathe in and breathe out, there is a time for being ahead and a time for being behind; a time for being in motion and a time for being at rest; a time for being vigorous and a time for being exhausted”

And yet somehow rest can feel wrong, especially if it happens during what “should” be designated working hours.

Here’s the thing:

Guilt is sludge to the soul.

Feeling guilty about anything (whether it’s time that ran away, something you purchased or ate) guilt doesn’t help you move forward, it only deadlocks you down. Guilt will not inspire you to move forward. The only way to move forward is to release the guilt.
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