Writer, Advisor + Consultant

The One-Page Business Plan

The 1 page business plan:

Whether you’re starting a business or a project, it’s a good idea to set aside some time (at least once a year) to review or create/re-create your business plan. And if you aren’t starting or running a business, you can adapt this same template to help you work on any goal.

This simple one-page business plan is meant to give you direction, clarity and focus. Hang it up in your office area and refer to it whenever you need to get recharged on what you’re creating, what you’re working towards, how you’re gonna get there, and how you’ll know you’re there. (This sounds obvious but it’s easy to get lost in the details and forget that you’ve actually reached a bunch of goals or that you’ve become royally scattered!)

So here it is. I’ve also created it in a pdf.document that you can download and print off and work from Below I explain what each part of the 1-page-business plan is for.

 The 1-Page Business Plan:


  • What experience do you have to start your business – have you completed a school or training or have you got years of experience in the field? List it all out. It helps you see that you’re likely more qualified than you give yourself credit for. Plus these are the kinds of things you can write on your site when you’re explaining to people why you’re the perfect person to work with.
  • What past experience and skills can contribute to the foundation and smooth running of your business? Often skills we take for granted are goldmines for the smooth operations of our business. For example if you used to be an office manager or worked in admin or customer service – those are all skills that will play a role in your current business.


Philosophy :

  • This is your “I believe statement”. It’s as Simon Sinek famously taught in his book and TedTalk Start With Why: it’s the why you do what you do



  • What do you do? Are you a health coach? A yoga teacher? A designer or web-developer?
  • What do you sell, and are there several modes of delivery/several products? For example you may sell e-books and work with people 1-on-1 and host retreats. Think about all the things you offer and want to offer.


Core Values:

  • Core values will help you make decisions and ensure that everything you do is in line with your integrity. For example if a core value is freedom then every time a new project comes into your head/across your desk/offered as an opportunity–you can ask 1-simple-question: will this project bring you closer or further away from your core value? I recommend having 8-core values listed in order of priority. The top 3 are most significant when it comes to making decisions in your business.


The Big Vision that drives your company:

  • Is there a major theme or movement that you’re creating? Is there a bigger vision that you see evolving down the line? What’s the greater mission and vision you see for yourself and your business and the people that you support?


Priorities and goals:

  • What are you working on right now?
  • What are you reviewing to see if there’s been progress– the fancy word here is metrics: actual numbers you can track to see results and improvement.

This could be increased subscribers, clients or increased production of work

  • What do you want to create or see happen in the next 3-6-9-12 months so that you can watch the transformation of your business?

Start with a 3-month goal. Just like on Extreme Makeover Weight Loss Edition, Chris Powell gives the clients a 3-month goal to hit. It’s easier to see ahead in smaller increments, yet still gives enough time for massive change to happen. (By the way that show is so inspiring when it comes to breaking through blocks, limiting beliefs and taking action on your goals. Watch it and get inspired 😉

  • How will you know when you’ve hit your goal? Remember to define what you’re aiming for.


Marketing plan:

  • What avenues will you use and how much time will you allocate here?

Marketing is how you share your work with others, let others know what you’re up to and determine if you’re a good fit to support their needs. You might share pieces of your work over social media, in a blog, via a newsletter, or by creating posters and hosting free events in your town. There are many avenues to marketing and the best way to go about it is to work with multiple avenues and keep doing the ones you enjoy most and that give you the best return on your investment (which is your time, and your time is precious. If you’re new, it’s a learning curve. Start with 3 avenues and assess after 3-months)


Financial Assessment:

You need to know what your basic costs are to run your business, and if you run a mostly online business your costs will be fairly low. If you rent space on a part-time or full-time basis this translates to higher costs. Basically: you need to have an awareness of your expenditures.

Money awareness is important. And it’s a good idea to know how you’ll fund your projects and life.

Maybe your business supports all your needs: personal(rent/food/etc..) and business expenses (website/payment processor, etc..)

Bear in mind that at certain points of your business (especially the start-up phase) that you’ll need to have funding for your business. That funding can easily come from you. It’s what’s considered cash flow. Basically – if you have another job, savings, or some kind of other contract work–the money you make from there is how you’ll fund your business. Some people get funding via Crowdfunding (like indiegogo or kickstarter) or loans/grants from the government or banks. Please know: there’s a lot of groundwork you can do on your own without getting outside funding. It’s smart to take time doing the groundwork before going into debt. And a lot of the groundwork relates to getting clear on the above steps in this business plan and putting them into action.

The decision to get outside funding is one of the massive decisions you’ll have to make for your business. And that’s another thing: business is all about making decisions, and being able to make them fairly fast.

If you can’t make a decision, you’ll never move forward, and you may not actually want to be in business for yourself. This is why you need to be the ultimate CEO of you and your business and claim the title of BOSS.

Make a list of your basic costs for the year: Things to think about depending on where you live and what kind of business you run: Business registration, license, insurance, website fees, office space, stationary, payment processing, professional support/staff.

Think: How simple can you make things? If you’re starting a service-based online business your basic-start up costs can be under $75 and depending on where you live and what kind of work you do, your basic legal costs can be under $500/year. All-in-all that’s pretty cheap to have a business up and running!

So there you have it: although my explanation ran over a page, your job is to get the most important details in bullet-form on 1-page (download this pdf that I made for you–and get to work now).

Keep it clear & simple and hanging up where you can easily see and refer to it.

If you need further support on creating your plan and taking action to turn your dreams to reality–check out the mentorship program

Now, I’d love to hear from you – in the comments below share what your top goal is. Plus if you have a question – ask in the comments! I’ll be back within a few days to answer any questions I see 😉

4 comments… add one
  • Gregory Allan August 29, 2015,

    Not only is this a good resource to use for planning a business itself, but I see value in it as a personal branding tool.

    • Tova Payne August 29, 2015,

      Thanks Gregory! I appreciate your words 🙂


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