Writer, Facilitator + Consultant
11 comments… add one
  • Yoneco October 20, 2014,

    Great examples, especially the first one. In my first year of business I exhausted and sold myself short by not taking into account all of the prep work I was putting into serving clients. I also love that you mentioned the importance of raising rates as your skill level increases.

    Reply
    • Tova Payne October 20, 2014,

      Thank You Yoneco. Yeah it’s so true eh, there’s often so much work behind the scenes that goes unnoticed, but it needs to be accounted for 🙂

      Reply
  • Susan October 17, 2014,

    soooo much good stuff here. I was hooked after number one. I am in the middle of a pricing overhaul in our biz and it is really shaking things up. All of your points are absolutely on target for me. Thank you.

    Reply
    • Tova Payne October 17, 2014,

      Wow Susan! Thank You so much. So happy this has helped!

      Reply
  • Kathryn October 17, 2014,

    Pricing sure is a tricky thing, isn’t Tova? Thank you for shedding light on your process!

    Reply
    • Tova Payne October 17, 2014,

      Wow, Thanks Kathryn! Happy to hear the article helped 🙂

      Reply
  • Kushla August 6, 2014,

    Hey Tova!! So glad you tackled this one. It’s a HUGE question and it’s a big deal. I increased my prices within the last year by 160 x. Yep! I had a program I was selling with TONS of value for $50 and now my coaching package is at $8000 and going up again soon. The reason was, because I desired to give sooooo much value and really help my clients jump ahead in their businesses by 3 or 4 steps, rather than just the ‘next’ step. I wanted them to start earning $10,000+ per month, within 3 months … Not in 3 years! I really love and care about my clients, and when you set your prices … As you say … We have to look at the VALUE we bring. One of my best friends loves helping people, but she doesn’t want to invest her energy and time in each person individually, so she just focuses on promoting her book for residual income.

    You really have to match your price to the value you’re willing to bring to the table and feel REALLY good about that.

    Love and Sunshine, Tova xx

    Reply
    • Tova Payne August 6, 2014,

      Thanks Kushla for sharing your inspiring pricing story 🙂

      Reply
  • Quincie August 6, 2014,

    This came to me exactly at the time I needed it! In the beginning stages of building a personal-chef business, trying to find rates that feel good to me, for the services that I will be charging is really hard! Thanks for some good topics to consider, and for really giving people confidence to not sell themselves short.

    Q

    Reply
    • Tova Payne August 6, 2014,

      Thanks Quincie, I’m so happy this has been helpful 🙂

      Reply

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